Ultra Violet – Pantone’s Color of the Year for 2018
Color has the ability to influence people in all sorts of ways. Hospitals use pale shades of pink or blue paint to evoke calmness in patients. Restaurants use yellows and reds to induce hunger. Much scientific research has been done on the way that color affects mood and behavior. So what does that mean for this year’s gorgeous purple color – UltraViolet?
I have to say that I’m pretty excited that this is the color that was chosen this year. If you can’t tell by the theme of my blog, I’m a huge fan of the color purple. In general this color is linked with the idea of creativity ad intuition.
The Pantone institute describes this color beautifully as,
Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.
I’m not sure that I could describe this color any better myself! If you’re looking for ways to bring this imaginative and spiritual color into your life you’ll have no trouble finding home accessories and fashion items in deep purples all year.
I’ve found some great and inexpensive pieces on Amazon that will bring more Ultra Violet into your life.